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​INNOVATE WITH EMERGING TECHNOLOGY AND ENSURE YOUR COMPANY ENDURES

Is your business listed as N****r House? The Impact of Google Maps Errors

5/22/2015

1 Comment

 
PictureAndroid mascot urinating on Apple logo on Google Maps

In the United States the base map data for Google Maps is pulled in from Tom Tom and the U.S Geological Survey among other government agency maps.  Google allows user-generated data on top of the base map data.  Google Maps is at its core a crowdsourced project.     This means that any user can add or change the location of a business listing, the status of a business  as open or permanently closed,  the hours a business is open,  business phone number,  business website, and write reviews. 

This has been the source of very detailed information on Google Maps.  It has also led to quite a few catastrophes.   Some of the more famous Google Maps  snafus are the Android mascot urinating on the apple logo, Edward Snowden’s den being the White house, and the current search of   N****r house DC pointing to the White House and the N****r university DC pointing to Howard University a historically black university.   Since, the N****r house DC story ran in the Washington post on May 19th Google Map Maker has been temporarily shut down for editing.    As of posting on May 22nd this error still occurred Google Maps on my Android phone. 

When someone cleverly changes the location of a business listing for political reasons or as a prank it causes uproar.  When a competitor changes the location of your business listing to steer customers away from your business it is catastrophic.    There have been many documented cases of business listings be seized online and causing negative impact to business. 

Picture
Picture
PictureWhite House as Edward Snowdens Den on Google Maps
In this internet age, having accurate information about your business is vital to keeping and attracting new customers to your business. It can make or break your business.    If your business is closed according to Google Now your customer simply goes to the next business that is open.   Every business should have a web consultant on retainer caring and feeding your internet presence.  This will allow you to focus on your core business without losing sleep over the many ways a negative review or inaccurate map listing is damaging your business.  

Exceptional online presence will increase traffic to your website and ultimately drive business to your company. While an incomplete, incorrect, or negative online presence can damage your reputation and reduce sales for your business.  DAF Technologies  provides comprehensive analysis of your online presence including but not limited to maps, business listings, review sites, social media, search results and websites specific to your field.  We will correct or create an online presence as needed.   We also offer ongoing monitoring services to ensure your online presence is representative and driving sales to your business. 

For the comments section:

Should it take Google this long to fix this map error?

Share an experience with incorrect map data impacting your business  

Any other famous Google Map snafus?

1 Comment
Glam Haute Couleur link
7/18/2023 05:20:43 pm

Nice blog youu have

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    DAF Technologies helps clients exceed their strategic goals through the use of emerging technology.   We identify opportunities for innovation, research and identify recommended emerging technologies, and pilot and integrate new technologies into business processes.​ Let us help you innovate and ensure your company endures.

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DAF Technologies helps clients exceed their strategic goals through the use of emerging technology. 
 We identify opportunities for innovation, research and identify recommended emerging technologies, and pilot and integrate new technologies into business processes. 
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